POLO RALPH LAUREN

Ralph Lauren needs no introduction.

With a career spanning four decades, his simple polo shirts and oxford button down shirts emblazoned with the signature 'Polo' player have stood the test of time, and made his designs a firm favourite across the globe for a generartion of men who need to remain stylish, modern and comfortable but have no desire to be a slave to the latest fashion trends. Ralph Lauren is honoured and respected throughout the world of men's fashion for his constant reinvention of classic menswear pieces - 'keeping a classic modern'. His innate sense of style and appreciation for what his customers want means he has also become a champion for them and their taste and, more importantly, how they select pieces to update their wardrobe each season. His inspirations are as varied as they are eclectic - the American Southwest, the British aristocracy, the 1920s Jazz Age (Mr. Lauren found fame as a designer after his role as costume designer for the 'Great Gatsby' 1970's film featuring Robert Redford set in the roaring 20's of America), horse polo - of course, and the 'Ivy League look' and dress code of America's elite universities - or 'preppy' look as it would later become known. Iconic. Preppy. Eclectic.

This season look out for more of the fantastic "Big Pony Collection" polos which have become his own modern twist on his original 70's polo design. The 'Custom Fit' range gives a modern, slimmer cut than the Classic Fit range, which fits a little looser.

Ralph Lauren represents American designers at their best. Simple, functional and wearable, a rare menswear label at home in all enviroments: smart eveningwear, office-wear or casual attire. And of course, sportswear.

Click here to read our exclusive "Ralph Lauren Guide to Men's Style"

We also invite you to visit the MilanStyle Ralph Lauren Room: Our Flagship digital space where you will be able explore the different collections of Ralph Lauren in 5 unique spaces.