The Italian powerhouse of fashion, Giorgio Armani launched his Emporio Armani menswear line in the 1980s after the success of his Giorgio Armani and Armani Collezioni collections. More youthful and directional than the Armani Collezioni men’s collection, the Emporio diffusion line encompasses everything including a full ready-to-wear collection, right down to the all important accessories, fragrances and of course, Emporio Armani underwear. Emporio Armani design is defined by an elegant and understated aesthetic, instantly recognisable as ‘Armani’ design but less formal than the designer's mainline collections that cater towards Mr. Armani’s more traditional, affluent customers. Never afraid to incorporate tech fabrics and sportswear themes into the collections, Emporio Armani menswear makes dressing in your downtime easy, effortless – but still stylish. How do the Italian designers do that?
We also invite you to visit our Armani Store where you will have access to each of Mr Giorgio Armani's luxury brands, including Giorgio Armani menswear, Armani Collezioni, AJ Armani Jeans and the designer's new sportswear-style fusion collection, Armani EA7.
