Moving to Italy to work for Versace and then Diesel, the Canadian twins Dean and Dan Caten set up their own menswear label, 'Dsquared2', in Milan in 1994, from where their tongue in cheek collections have earned them a loyal following amongst actors and musicians. Also famous for creating catwalk shows bursting with energy, the design duos love of cheeky subjects approached with more than a hint of irony has set them apart from the standard, trend followers. True to their Canadian roots you'll frequently see their logo, the Canadian maple leaf, appearing as the "Red Leaf Toronto" badge, emblazoned across Dsquared jeans, t-shirts, caps and sweaters that form part of their regular collections. The trainers are also particularly funky for those who dare.
How to describe Dsquared2 menswear? Well, think of the likes of those other Italian kings of bling, Dolce & Gabbana, and imagine them on acid. Bright, flashy and yes, sometimes downright over the top, Dsquared2 is not the faint-hearted when it comes to fashion!