Billionaire Boys Club
Brand: billionaire boys club
Billionaire Boys Club, or BBC, the megabrand created by Pharrell and Nigo of ‘A Bathing Ape’ fame has taken street sportswear style and turned it on its head. Rejecting mass production and over exposure like other celebrity labels which have come and gone, the brand’s core t-shirts, hoodies and sweaters are lovingly produced in high quality cotton jersey with the impeccable attention to detail one would expect of the Japanese.
Billionaire Boys Club has also collaborated with British brands such as shirt-maker Turnbull and Asser and the gentleman’s fine clothier, Cordings of Piccadilly.
Fans of the brand will know to expect BBC’s signature spaceman / astronaut and fox emblems featuring in each collection Pharrell designs, alongside the now famous diamante logo motif t-shirts and a number of one-off productions and collaborations with other iconic brands each season.