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"With Armani Jeans I am always thinking about young people with an independent spirit."

Launched in the 80s, Armani Jeans, Giorgio Armani’s diffusion line of casual wear broke down the walls of Italian fashion and made designer-wear accessible to the wider market, in the same way Calvin Klein also did with his jeans collection in the 90s.

Needless to say, almost thirty years later, this youthful and relaxed label has become a cornerstone of the Armani empire and most men will need to own a pair of Armani’s iconic, eagle embossed jeans at some point, with their full range of cuts and washes appealing to all personal styles and tastes – AJ Armani Jeans – these are the jeans to wear no matter what the occasion.

We also invite you to visit our Armani Store where you will have access to each of Mr Giorgio Armani's luxury brands, including Giorgio Armani menswearEmporio Armani and the designer's new sportswear-style fusion collection, Armani EA7.