Recently whilst at the Gieves & Hawkes presentation at London Fashion Week, we got chatting to Carlos Singh (G&H head of marketing) being the affable chap that he is, Carlos noted our interest in Gieves & Hawkes and cordially invited us to peruse their archive at the legendary Number 1, Savile Row.
Now it’s not often I get excited, but this was a rare opportunity, the archive is not open to the public and we were now being invited to visit! Not being one to waste an opportunity we asked if we could fit in a visit that day, cue a couple of phone calls and he’d arranged for someone to show us around that afternoon.
A trip across London ensued, after a quick catch up with Jason Dike, we walked eagerly down Savile Row, admiring the grand old buildings of traditional tailoring houses. We were greeted by Simon, who genially showed us the way through the shop (Although we feel that the word “shop” does not do No 1 Savile Row justice, it’s more like a cathedral, a testament to enduring style).

Up the stairs on the mezzanine overlooking the shop floor is the military outfitters part of Gieves & Hawkes. Up here you’ll find examples of the dress uniforms provided by our esteemed hosts through the ages, covering all three sections of the Armed Forces. The word “impressive” doesn’t do the uniforms of Gieves & Hawkes justice and by the time we reach the Archive proper I’m already astounded by what I have saw.
For the uninitiated, G&H are not only a purveyor of bespoke garments par excellence they are also suppliers of military uniforms and have been going back to 1771.

I don’t want to get bogged down in a history lesson my dear reader, but the salient points are that Lord Nelson died in Gieves & Hawkes, Prince Charles wears G&H, Michael Jackson, yes the Michael Jackson, wore Gieves and Hawkes dress uniforms, The Household Cavalry is fitted out in G&H and explorer Robert Falcon Scott was also a customer.

It’s a funny thing, the dress uniforms (The one worn by officers to events as opposed to the service uniform worn during action) are truly beautiful items. The crimson reds and rich blacks draw the eye and I found myself simply staring at them. And then you see the amazing detail work, the gold braiding etc. These are works of art.

In amongst the dress items are other, more functional pieces, including a simple Safari Jacket, complete with a pith helmet (link) and a pair of binoculars draped around the mannequin’s neck.

It’s this juxtaposition between highly stylised, ornate dress uniforms and functional military garments that really brings home what G&H are all about; Functional luxury. After all not many people purchase red tunics for anything other than very special occasions, however a typical G&H bespoke suit is generally going to be worn at least a couple of times a week over a couple of decades. As such they are the very definition of “you get what you pay for”.

It is that cost/per wear ratio that makes what initially seems like exceptional luxury, turn out to actually be an exceptional investment. It’s that timeless luxury draws in people, from Royalty and pop-stars to fathers bringing their sons for their first suits, which we covet the most.

Of course the dress uniform business of G&H is highly specialised and is something they offer out of tradition, it’s the bespoke and tailoring avenues that most people will travel down. But the influence of the military style upon your average G&H customer is subtle in its evidence.
A good place to start would be the impeccably polished shoes, courtesy of “The Shoe Snob”, the last time I saw shoes polished so well (Other than my own obviously) was when my Uncle was a senior officer in the Royal Air Force. After that it would be the sharply pressed trousers, no tramlines in evidence. Finally the perfectly tied neckwear, no oversized Windsor knots or ultra skinny four in hands here.

You cannot deny G&H their place in the history of men’s clothing, let alone the distinct worlds of “fashion”, “style” and “uniforms”. You have to ask yourself do you want to be part of that history? If you adhere to one of our style maxims “always the best” then you will, and you’ll pay No1 Savile Row a visit and let the wonderful staff show you why they are a prime example how absolute best will always endure.
**Apologies for the reflections in some of the images, I only had a compact camera with me**